H&M Studio Collection S/S 2017

Studio Bon was commissioned to art direct and produce the H&M Studio Collection campaign. The Studio Collection debuted at Paris Fashion Week and is H&M’s first ‘see now, buy now’ collection. Studio Bon produced still life, press and campaign images as well as a campaign film for the collection.

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Creative direction Studio Bon
Photography Annemarieke van Drimmelen
Stylist George Cortina

H&M Chinese New Year Campaign

Studio Bon was commissioned to art direct the H&M campaign for the Chinese New Year. Starring one of China’s most influential actresses, Fan Bingbing, and her equally known boyfriend, actor Li Chen, the year of the rooster was celebrated in a campaign spanning across all H&M stores in China. The campaign was shot by Chen Man, one of China’s most well known photographers.

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Creative direction Studio Bon
Photography Chen Man
Model Fan Bingbing & Li Chen