Ideas, content, design & dialogue

We are Studio Bon – a content and design studio established by the founders of Bon Magazine.

We provide content solutions that span digital, social media, film and printed matter, as well as graphic design and communication concepts for lifestyle and retail brands.

Svenskt mode 2000–2015 – online content

Website content for a temporary campaign site dedicated to the exhibition Svenskt mode at Sven-Harrys konstmuseum.

#digital #content #concept #writing

Mantsho x H&M campaign

Welcome to the vibrant world of Mantsho x H&M. Creative campaign concept and art direction for the Mantsho x H&M designer collaboration.

#concept #design #artdirection #online #socialmedia #tvc #instore #MANTSHOxHM

For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style. The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Creative campaign concept and art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer

buffé – a food inspiration concept from ica

As content partner to ICA Sverige, Studio Bon is commissioned to produce all content for Buffé, ICA’s main platform for editorial inspiration and recipes, spanning digital, social and in-store channels as well as a monthly print magazine.

#digital #socialmedia #film #instore #print #content #ica #buffe

In 2018, Buffé was updated with a new design and content strategy, including a stronger focus on omni-channel experience. Today Studio Bon’s commission covers strategy and production for all Buffé channels.