Absolut Iconic
Client The Absolut Company
Year 2018
Absolut Vodka has a history of discovering and supporting pioneering designers, artists and magazines at an early stage, helping them to develop and grow.
Studio Bon brought the Absolut Vodka’s fashion collection to life in a contemporary and exciting setting during Fashion Week Stockholm, celebrating the iconic heritage while also turning the gaze towards the future. The concept spanned an omnichannel campaign as well as an exhibition, fashion show, and after party.
Studio Bon brought the Absolut Vodka’s fashion collection to life in a contemporary and exciting setting during Fashion Week Stockholm, celebrating the iconic heritage while also turning the gaze towards the future. The concept spanned an omnichannel campaign as well as an exhibition, fashion show, and after party.
Credits
Concept, Creative Direction and Production Studio Bon
Styling Naomi Itkes
Set Designer Lisa Berkert Wallard
Make Up and Hair Josefina Zarmén, Josefin Gligic
Models Lydia Ericsson Wärn, Elsa Sjökvist, Cosette Bäckman, Erik Galli, Yngvild Saeter, Jaana Alokski
Music Ladies Love Hiphop
Runway Photography Mathias Nordgren Steadicam Andreas Hollgren
Concept, Creative Direction and Production Studio Bon
Styling Naomi Itkes
Set Designer Lisa Berkert Wallard
Make Up and Hair Josefina Zarmén, Josefin Gligic
Models Lydia Ericsson Wärn, Elsa Sjökvist, Cosette Bäckman, Erik Galli, Yngvild Saeter, Jaana Alokski
Music Ladies Love Hiphop
Runway Photography Mathias Nordgren Steadicam Andreas Hollgren