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Erdem X H&M

Client H&M
Year 2017

Studio Bon was responsible for the executional art direction, graphic design and visual identity of the global ERDEM x H&M campaign.

The collection was launched worldwide on 2 November 2017 in selected stores & online.



Creative direction Donald Schneider
Art direction Studio Bon
Film concept and director Baz Luhrman
Photography Michal Pudelka
Styling Mattias Karlsson


Studio Bon
Ringvägen 123
116 61 Stockholm
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