![](https://freight.cargo.site/t/original/i/c126e4760a1445e71a3e2656d05debcbc1efdf47ae6421ea3c09d2c47c3751f8/ErdemxH-M_campaign_StudioBon1.jpg)
![](https://freight.cargo.site/t/original/i/ce7b1ababcbc71dceb0130afbeb5ead7d848f198bcd0463d6d072ef7880f32f0/Erdem_Studiobon.com_logotype_studioBon.jpg)
![](https://freight.cargo.site/t/original/i/8246bfff8df3a18a76780a7afd9b7141ed79827426da573d7b491c451c79b2ba/ErdemxH-M_campaign_StudioBon2.jpg)
![](https://freight.cargo.site/t/original/i/f09f1577f820b248da1eadd5cad5b2e5402981ffab4cd0dac026cadc6d2b8159/ErdemxH-M_campaign_StudioBon5.jpg)
![](https://freight.cargo.site/t/original/i/96f6e427aec66e68d810ed898bc0f27abb69ad6f112b3446e10b8caa3cd1652f/ErdemxH-M_campaign_StudioBon3.jpg)
Erdem X H&M
Client H&M
Year 2017
Studio Bon was responsible for the executional art direction, graphic design and visual identity of the global ERDEM x H&M campaign.
The collection was launched worldwide on 2 November 2017 in selected stores & online.
The collection was launched worldwide on 2 November 2017 in selected stores & online.
![](https://freight.cargo.site/t/original/i/1710ab0a27632c98d51aef06b81e68789339442430ba638d007c59b8f58adf79/ERDEMxH-M_StudioBon_Logo.jpg)
![](https://freight.cargo.site/t/original/i/6a190cf47cbdc748560d3fbc2c3feffdb417b554f107f845db3a742844566b51/Erdem_Studiobon.com11-1180x757.jpg)
![](https://freight.cargo.site/t/original/i/a1efaaee7adbb59504b066023deb1076c0b8cffa29069d0d50bf17f45baaf297/Erdem_Studiobon.com_hangtag_studiobon.jpg)
![](https://freight.cargo.site/t/original/i/b8438be7dc3a58785c2862c26b4e564e02ed03b3b66d2b23df01978fc1766edd/ErdemxH-M_web_banner_StudioBon.png)
![](https://freight.cargo.site/t/original/i/764c9be2f2e6d7fa8b0a53001990f8f50873cb2c12de47ba7461f619e969c27c/Erdem_Studiobon.com04.jpg)
![](https://freight.cargo.site/t/original/i/c061e4609011e0e5d9409abfa25a91a11d04417813e720a0a1e060e1c9c37d5f/ErdemxHm_evite_1.1_final_StudioBOn.gif)
![](https://freight.cargo.site/t/original/i/c6f67518d39df41f0454a71be06ba0dbcb17b40373fbbdaf97566df9c31a4bba/ErdemxH-M_campaign_StudioBon.jpg)
![](https://freight.cargo.site/t/original/i/f003142f58a80194780e14b626f11026b86ee6b6d6016a9ac19cc293737ce54e/ErdemxH-M_Invite_white_StudioBon.png)
![](https://freight.cargo.site/t/original/i/c1e5fd34d8fac6fc675ad51dccbef955be4e50379ba58bf4da88d5e9fb15dee8/ErdemxH-M_StudioBon_shoppingbag.jpg)
![](https://freight.cargo.site/t/original/i/70cbb0d8c085d519cbdb3217d77e983c76f83209efcf2db8bae321c6b053df1f/ErdemxH-M_StudioBon_packaging.jpg)
![](https://freight.cargo.site/t/original/i/260b1512a4579ff2e941c788738d758b5f43eff54075dc98da069b272fae1917/ErdemxH-M_StudioBon_hanger.jpg)
![](https://freight.cargo.site/t/original/i/7c8f08aaec4a239d9edff3c52af4b6688a2f65bb7d36d4e3641bd32d1f362490/ErdemXHM_logo_Construction_StudioBon.gif)
![](https://freight.cargo.site/t/original/i/361f90a8bd45c6a58bbd3e97ee7fa7e384931d62768fd915395685582afcca06/Lookbook_women_ErdemxH-M_StudioBon1.png)
![](https://freight.cargo.site/t/original/i/020be2d36dc87a340f20bc18551ef64868712687a233faffbeb2a59f19a02718/Screenshot-2020-02-05-at-21.03.03.png)
![](https://freight.cargo.site/t/original/i/b36211b6918c6b2c3e251542b7867dc399a037fc04e6230e8807afa26d248de9/Lookbook_women_ErdemxH-M_StudioBon6.png)
![](https://freight.cargo.site/t/original/i/8b8865143eaf28a12fc105a9fb4b0e15563ac8f65a320a84326486665dca192f/Lookbook_women_ErdemxH-M_StudioBon7.png)
![](https://freight.cargo.site/t/original/i/4bb240250882c1351ab51b4157638a1b80760db31fc9695c0a61100a086a4e35/Screenshot-2020-02-05-at-21.03.40.png)
![](https://freight.cargo.site/t/original/i/375aa497a06739199df04945ef30cf7d6c3741931062c8c10bee3b4b13cf378c/Lookbook_women_ErdemxH-M_StudioBon5.png)
![](https://freight.cargo.site/t/original/i/a75116ae7db90128e2254256c1ffff1f2d491567c9424c0d607a85555a08ab31/Lookbook_women_ErdemxH-M_StudioBon8.png)
![](https://freight.cargo.site/t/original/i/b47c37b8117e874e3c0fa1a9481ca9697a59d90d558435e3206b413c0997160a/Lookbook_women_ErdemxH-M_StudioBon3.png)
![](https://freight.cargo.site/t/original/i/c3bfe34eb4aaff713e4bf0d5c75a555e975daaeb98836d45c3b50795f26204b2/Lookbook_women_ErdemxH-M_StudioBon4.png)
![](https://freight.cargo.site/t/original/i/765a851fdc6ccd2b68b0966c398c741c5c68fa967be8606566fd51e65f869e4b/Lookbook_men_ErdemxH-M_StudioBon1.png)
![](https://freight.cargo.site/t/original/i/59c22bc0835c03209568173f1b6e2f4558e312e4c21c1b7cc9a646d95fcc00e2/Lookbook_men_ErdemxH-M_StudioBon2.png)
![](https://freight.cargo.site/t/original/i/b1d4fdadb7003e89f7840f37d781a553206d7ffa64fed0f7fbc9c2691b16af63/Lookbook_men_ErdemxH-M_StudioBon3.png)
![](https://freight.cargo.site/t/original/i/1843eee2c0d0e3f644aafba03517b43ce95febb53aac2361d251fb4690def507/Lookbook_men_ErdemxH-M_StudioBon4.png)
![](https://freight.cargo.site/t/original/i/ce79086d254a89df45a3553cd616714c1085a4ecbd1c033ea0f2752143ec0f0d/Lookbook_men_ErdemxH-M_StudioBon5.png)
![](https://freight.cargo.site/t/original/i/42ebb55faf8420cd22ec8613adbb41f98f33d40d8aaeb7c6083af0e67b695c50/Lookbook_men_ErdemxH-M_StudioBon6.png)
![](https://freight.cargo.site/t/original/i/c058e32b2a538337fd7d5385cd6bbaafc202ebfb11e5379eef25d955cc49772d/Lookbook_men_ErdemxH-M_StudioBon7.png)
![](https://freight.cargo.site/t/original/i/df5d3460be3eedca7ee6203bdf8fc1e61030ccaf0a39f8a4881d3137034015ce/Lookbook_men_ErdemxH-M_StudioBon8.png)
Credits
Creative direction Donald Schneider
Art direction Studio Bon
Film concept and director Baz Luhrman
Photography Michal Pudelka
Styling Mattias Karlsson