Chinese New Year 2019
Client H&M
Year 2019
When Studio Bon teamed up with H&M to create a campaign for their Chinese New Year 2019 collection it featured famous actors and actresses alongside their real friends and family in order to emphasise what the holiday is all about.
The campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media. It ran in Canada, Hong Kong, Indonesia, Macao, mainland China, Malaysia, Singapore, Taiwan, Thailand, the Philippines and Vietnam.
The campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media. It ran in Canada, Hong Kong, Indonesia, Macao, mainland China, Malaysia, Singapore, Taiwan, Thailand, the Philippines and Vietnam.
Credits
Concept & Art direction Studio Bon
Photography & Director Marcus Ohlson
Styling Tereza Ortiz
Models Jiang WenLi, Ma SiChun, Yuan Hong, Zhang Xinyi
