Services     About      Work      Contact     Jobs



Chinese New Year 2019


Client H&M
Year 2019
When Studio Bon teamed up with H&M to create a campaign for their Chinese New Year 2019 collection it featured famous actors and actresses alongside their real friends and family in order to emphasise what the holiday is all about.

The campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media. It ran in Canada, Hong Kong, Indonesia, Macao, mainland China, Malaysia, Singapore, Taiwan, Thailand, the Philippines and Vietnam.

    





















Credits

Concept & Art direction Studio Bon
Photography & Director Marcus Ohlson
Styling Tereza Ortiz

Models
Jiang WenLi, Ma SiChun, Yuan Hong, Zhang Xinyi



Studio Bon
Ringvägen 123
116 61 Stockholm
Sweden
©2020 Studio Bon