HAAL x
Studio Bon – A Virtual Project
Year 2017
At Fashion Week Stockholm A/W 2017, Studio Bon joined forces with Swedish designer HAAL to create a pioneering fashion presentation bringing together the artistic vision of Anders Hall and Niklas Bildstein Zaar with ground-breaking virtual reality and 3D-technology.
Hosted at Fotografiska in Stockholm, the presentation invited guests to enter a virtual fashion universe of burning billboards, cheerleaders and urban settings.
Hosted at Fotografiska in Stockholm, the presentation invited guests to enter a virtual fashion universe of burning billboards, cheerleaders and urban settings.
![](https://freight.cargo.site/t/original/i/7deb84b2cba7538a61a08acdfcc59bd4b9d8b6c59e3b1a55830671a097644fdd/HAALBonHires2.jpg)
![](https://freight.cargo.site/t/original/i/4ed440c245991c9252a15b23b265b654f1ce748144f5d2c9b4d2632a0776a9a2/HaalBonHires17.jpg)
![](https://freight.cargo.site/t/original/i/d13bd4f29f1b9ad5761f794427a66b81e247bc03fc34c68dcac02419d02be451/HaalBonHires22.jpg)
![](https://freight.cargo.site/t/original/i/6f325935e7bd8a6a98f6941e998c64eeb7fa5f24536bf37ca59dc1352b188dd4/HaalBonHires23.jpg)
![](https://freight.cargo.site/t/original/i/d13bd4f29f1b9ad5761f794427a66b81e247bc03fc34c68dcac02419d02be451/HaalBonHires22.jpg)
![](https://freight.cargo.site/t/original/i/7e37465d2d1766bc163878b536bf9c60d26f779000803038876200907969e499/HaalxStudioBon_BTS_7.jpg)
![](https://freight.cargo.site/t/original/i/34cc4d7d00cdb7e245d292f313061a80b726ed2424ac295be91adf2edcab56dd/HaalxStudioBon_BTS_1.jpg)
![](https://freight.cargo.site/t/original/i/96cf5b2b76911ac3ccb896f08c4c98a1ab957cf0eb7e4cf1bed957f9298a31a9/HaalxStudioBon_BTS_2.jpg)
Credits
Production, Art direction, Camera and Postproduction Studio Bon
Set Design Christian Feltman
Styling Nicole Walker
Sound Daniel Iinatti
Thanks to Visit Sweden