Mantsho x H&M

Client H&M
Year 2019

For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style.

The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Credits

Creative Campaign Concept and Art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer