Studio Bon was commissioned to art direct and produce the Spring/Summer 2017 campaign for the womenswear brand House of Dagmar. The multi-exposed and coloured images were shot on location in Stockholm’s Gärdet, a residential area near central Stockholm renowned for its combination of green space and housing.

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Creative direction Studio Bon
Photography Axel Lindahl
Styling Kristina Tjäder
Makeup Helen Borg
Hair Karolina Liedberg
Casting Jacob Mohr
Model Helena Severin


Studio Bon art directed and produced the Scandinavian casting tour in search of the next face of OleHenriksen Skincare – #NextOleWonder. The founder Ole Henriksen joined the casting tour that Studio Bon brought to Copenhagen, Oslo and Stockholm. OleHenriksen Skincare is a registered brand owned by Kendo Brands, a division within LVMH.

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Locations for the casting sessions were The Lab in Copenhagen, The Thief in Oslo and Sven-Harrys Konstmuseum in Stockholm. The casting contest was open and announced on OleHenriksen social media channels including media partners ELLE in Denmark and Sweden, Costume in Norway plus influencers such as Annebel Rosendahl and Camilla Åstrand. 15 finalists from each Scandinavian country were finally invited to casting sessions to meet with the brand’s founder Ole Henriksen. Each winner from each country was chosen as the next face of OleHenriksen Skincare – #NextOleWonder.

Photography: Mathias Nordgren
Videographer: Johan von Reybekiel

H&M Chinese New Year Campaign

Studio Bon was commissioned to art direct the H&M campaign for the Chinese New Year. Starring one of China’s most influential actresses, Fan Bingbing, and her equally known boyfriend, actor Li Chen, the year of the rooster was celebrated in a campaign spanning across all H&M stores in China. The campaign was shot by Chen Man, one of China’s most well known photographers.

#campaign #artdirection #content #print #online

Creative direction Studio Bon
Photography Chen Man
Model Fan Bingbing & Li Chen