Studio Bon was responsible for the executional art direction, graphic design and visual identity of the global ERDEM x H&M campaign.

#artdirection #graphicdesign #visualidentity #ERDEMxHM

The collection was launched worldwide on 2 November in selected stores & online.

Creative direction Donald Schneider
Art direction Studio Bon
Film concept and director Baz Luhrman
Photography Michal Pudelka
Styling Mattias Karlsson


Studio Bon was the official motion graphics and content producer at NK Galan 2017. This included photography, multi-camera film, live-streaming as well as 3D motion graphics for the 16×6 m LED wall. Studio Bon was also part of developing the overall event concept using the giant LED wall as a 3D back-drop for both the award ceremonies and the fashion shows.

NK Galan 2017 was held at China theatre and was the 2nd NK Galan event. Since its inception in 2016, the gala event is an annual event featuring one of Stockholm's highest profiled red carpets, a gala show with runway shows, industry awards, speeches from notable guests plus other highlights.

Film and livestream production Studio Bon
3D motion graphics Studio Bon
Social media and online content Studio Bon
Runway photography Mathias Nordgren
Runway and award ceremony production PAP Studios
Stage design and production JoAnn Studio
Event production mbab

H&M Studio S/S 2017 Show

Studio Bon was the official film, photography and social media producer at the H&M Studio SS17 show. The Studio SS17 collection debuted at Paris Fashion Week and was H&M’s first ‘see now, buy now’ collection.

#socialmedia #content #film #online #livestream #vr360 #HMStudioSS17

The show took place in the Tennis Club de Paris on 1 March and was also live-streamed to and several outdoor screen around the world, such as Times Square in NYC. The show could also be viewed in VR/360 on YouTube using a 4K multicam-setup consisting of four Nokia OZO cameras.

Runway Photography: Mathias Nordgren