H&M x Jeff Koons on Fifth Avenue campaign

A graphic design concept for the opening of H&M’s new NYC flagship.

#graphicdesign #outdoor #instore #advertising #retail #campaign

Coinciding with the opening of their Fifth Avenue NYC Flagship, H&M launched a collaboration with the influential American artist and art world enfant terrible Jeff Koons.

Studio Bon was enlisted to create the launch campaign for the opening and collaboration – a graphic design concept employed on a wide range of materials including window and instore display supports, DOOH, a special shopping bag, staff tees and the invitation for the VIP opening.

Hair Meet Wardrobe – cinema advertising for Toni & Guy

We shot the new Toni & Guy cinema advertisement on location during Fashion Week in Stockholm.

#advertising #concept #film #direction #production

Toni & Guy (Unilever), one of Fashion Week in Stockholm’s main sponsors, commissioned Studio Bon to direct and produce a cinema advertising spot.

Shot on location during Fashion Week in Stockholm, the film follows the Toni & Guy team as they create the new season’s catwalk hairstyles on models backstage.