Studio Bon was commissioned to art direct and produce the Spring/Summer 2017 campaign for the womenswear brand House of Dagmar. The multi-exposed and coloured images were shot on location in Stockholm’s Gärdet, a residential area near central Stockholm renowned for its combination of green space and housing.

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Creative direction Studio Bon
Photography Axel Lindahl
Styling Kristina Tjäder
Makeup Helen Borg
Hair Karolina Liedberg
Casting Jacob Mohr
Model Helena Severin

H&M Studio S/S 2017 Campaign

Studio Bon was commissioned to art direct and produce the H&M Studio Collection campaign. The Studio Collection debuted at Paris Fashion Week and is H&M’s first ‘see now, buy now’ collection. Studio Bon produced still life, press and campaign images as well as a campaign film for the collection.

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Creative direction Studio Bon
Photography Annemarieke van Drimmelen
Stylist George Cortina


For the H&M Conscious Exclusive collection, H&M commissioned Studio Bon to art direct and produce content for the outdoor and in-store campaign, online campaign, social media and look book featuring celebrity and influencer Julia Restoin Roitfeld.

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The H&M Conscious Exclusive 2016 collection was a collaboration with the Musée des Arts Décoratifs located in the Palais du Louvre in Paris, and was inspired by the archives of the museum. The launch coincided with the opening of the much anticipated exhibition, Fashion Forward – Three Centuries of Fashion.

Photography: Dan Jackson
Styling: Julia von Boem