#artdirection

Mantsho x H&M campaign

Welcome to the vibrant world of Mantsho x H&M. Creative campaign concept and art direction for the Mantsho x H&M designer collaboration.

#concept #design #artdirection #online #socialmedia #tvc #instore #MANTSHOxHM

For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style. The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Creative campaign concept and art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer

H&M NEW YEAR 2018 CAMPAIGN

Studio Bon was responsible for the creative direction and executional art direction of H&M’s sparkling 2018 New Year’s campaign for Woman, Man, and Divided.

#campaign #artdirection #online #socialmedia

The commission spanned campaign and social media images, as well as social media films.

Photography Oliver Hadlee Pearch
Styling Tereza Ortiz
Hair Tina Outen
Make up Chiho Omae
Models Daniel Liu, Brad Allen, Jessie Li, Alanna Arrington, Alisa Ahmann, Carla P, Julee H, Viktoriia Gera
Set design Nicholas Des Jardins
Production Day

Absolut Iconic

Studio Bon created the epic Absolut Iconic exhibition, fashion show and after party during Fashion Week Stockholm S/S 2019.

#artdirection #digital #production #socialmedia #fashionweek #absolut

Absolut Vodka has an history of discovering and supporting pioneering designers, artists and magazines at an early stage, helping them to develop and grow. Studio Bon brought the Absolut Vodka’s Fashion collection to life in a contemporary and exciting setting during Fashion Week Stockholm, celebrating the iconic heritage while also turning the gaze towards the future.

Concept, creative direction and production Studio Bon
Styling Naomi Itkes
Set Designer Lisa Berkert Wallard
Make up & hair Josefina Zarmén & Josefin Gligic
Styling assistant Sofia Wikström & Amanda Hörlin
Models Lydia Ericsson Wärn, Elsa Sjökvist, Cosette Bäckman, Erik Galli, Yngvild Saeter, Jaana Alokski
Music Ladies Love Hiphop
Runway photography Mathias Nordgren
Steadicam Andreas Hollgren