Studio Bon was commissioned for art direction and production of the sportswear brand FILA Urban Line A/W 2018 lookbook.
Creative direction Studio Bon
Photography Mattias Björklund, LundLund
Stylist Martin Persson, LundLund
Make up & hair Josefine Scherdin, MikasLooks
Models Simon B, Stockholmsgruppen, Annalisa B, Mikas
Casting and production Studio Bon
Studio Bon created Femman’s AW18 campaign Finally Autumn in Femman. The social media based campaign ran over a five week course on Femman’s social media plattforms, appeared on billboards and trams around Gothenburg and was featured in local newspapers.
Finally Autumn in Femman highlighted Femman’s exciting variety of shops and autumn collections. Three well-known Influencers starred in the campaign: Madeleine Forsling, Matilda Djerf and Hugo Jimenez.
Concept, creative direction and production Studio Bon
Photography Kim Svensson
Styling Julia Stridh
Make up & hair Johanna Persson
Styling assistant Sophia Stridh
Talents Madeleine Forsling, Hugo Jimenez & Matilda Djerf
Studio Bon was responsible for the executional art direction, graphic design and visual identity of the global ERDEM x H&M campaign.
The collection was launched worldwide on 2 November in selected stores & online.
Creative direction Donald Schneider
Art direction Studio Bon
Film concept and director Baz Luhrman
Photography Michal Pudelka
Styling Mattias Karlsson
