Svenskt mode 2000–2015 – online content

Website content for a temporary campaign site dedicated to the exhibition Svenskt mode at Sven-Harrys konstmuseum.

#digital #content #concept #writing

Mantsho x H&M campaign

Welcome to the vibrant world of Mantsho x H&M. Creative campaign concept and art direction for the Mantsho x H&M designer collaboration.

#concept #design #artdirection #online #socialmedia #tvc #instore #MANTSHOxHM

For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style. The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Creative campaign concept and art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer


Concept, art direction and production of a pre-runway film to the H&M Studio A/W 2016 Show at Paris Fashion Week.

#film #artdirection #concept #production

The film was aired in the live-stream just before the start of the runway show and is also the start of the official runway film. Footage was also re-edited from the film and aired during the seating before the show.

Director and DOP: Axel Lindahl
Art direction: Johan Avedal
Model: Erika Wall
Styling: Robert Rydberg
Hair: Ignacio Alonso
Sounds: Tobias Larsson
Grading: Hocusfocus
Executive Producer: Krister Ragnarsson
Producer: Åsa Lundgren