#concept

Svenskt mode 2000–2015 – online content

Website content for a temporary campaign site dedicated to the exhibition Svenskt mode at Sven-Harrys konstmuseum.

#digital #content #concept #writing

Mantsho x H&M campaign

Welcome to the vibrant world of Mantsho x H&M. Creative campaign concept and art direction for the Mantsho x H&M designer collaboration.

#concept #design #artdirection #online #socialmedia #tvc #instore #MANTSHOxHM

For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style. The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Creative campaign concept and art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer

H&M STUDIO A/W 2016 SHOW – PRE-RUNWAY FILM

Concept, art direction and production of a pre-runway film to the H&M Studio A/W 2016 Show at Paris Fashion Week.

#film #artdirection #concept #production

The film was aired in the live-stream just before the start of the runway show and is also the start of the official runway film. Footage was also re-edited from the film and aired during the seating before the show.

Director and DOP: Axel Lindahl
Art direction: Johan Avedal
Model: Erika Wall
Styling: Robert Rydberg
Hair: Ignacio Alonso
Sounds: Tobias Larsson
Grading: Hocusfocus
Executive Producer: Krister Ragnarsson
Producer: Åsa Lundgren