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H&M Studio S/S 2017 Show

Studio Bon was the official film, photography and social media producer at the H&M Studio SS17 show. The Studio SS17 collection debuted at Paris Fashion Week and was H&M’s first ‘see now, buy now’ collection.

#socialmedia #content #film #online #livestream #vr360 #HMStudioSS17

The show took place in the Tennis Club de Paris on 1 March and was also live-streamed to hm.com and several outdoor screen around the world, such as Times Square in NYC. The show could also be viewed in VR/360 on YouTube using a 4K multicam-setup consisting of four Nokia OZO cameras.

Runway Photography: Mathias Nordgren

H&M Studio S/S 2017 Campaign

Studio Bon was commissioned to art direct and produce the H&M Studio Collection campaign. The Studio Collection debuted at Paris Fashion Week and is H&M’s first ‘see now, buy now’ collection. Studio Bon produced still life, press and campaign images as well as a campaign film for the collection.

#campaign #production #socialmedia #content #online #print #artdirection

Creative direction Studio Bon
Photography Annemarieke van Drimmelen
Stylist George Cortina