In 2018, Buffé was updated with a new design and content strategy, including a stronger focus on omni-channel experience. Today Studio Bon’s commission covers strategy and production for all Buffé channels.
As content partner to ICA Sverige, Studio Bon is commissioned to produce all content for Buffé, ICA’s main platform for editorial inspiration and recipes, spanning digital, social and in-store channels as well as a monthly print magazine.
Studio Bon was commissioned to produce the 2018 Christmas Gifts omni-channel campaign for Nordiska Kompaniet – the leading luxury department store in the Nordics.
Spanning online and social media, newsletters, and in-store digital screens as well as print catalogues and daily newspaper ads, the assignment included creative concept, art direction, copy, film and still production, and film post-production.
Still Life Photography Martin Vallin
Set Design Amanda Rodriguez
Fashion Photography Philip Messmann
Fashion Styling Lisa Lindqwister
Makeup Ignacio Alonso
Hair Kalle Eklund
Models Julia Bergshoeff, Oliver Kumbi
Illustrations Martin Nicolausson