Mantsho x H&M campaign

Welcome to the vibrant world of Mantsho x H&M. Creative campaign concept and art direction for the Mantsho x H&M designer collaboration.

#concept #design #artdirection #online #socialmedia #tvc #instore #MANTSHOxHM

For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style. The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Creative campaign concept and art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer


Studio Bon developed, designed and produced a concept connecting Fashion Week in Stockholm and Nordiska Kompaniet.

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The concept highlighted five designers that showcased their Autumn Winter 2016 collections at Fashion Week in Stockholm. Continuously throughout Fashion Week, selected garments from each of the five designers’ collections were displayed within an exhibition at the main entrance – Ljusgården. After completion of the full exhibition, a charity auction in collaboration with Stockholm Auktionsverk was initiated in which all winning auction bids were donated to The Swedish Childhood Cancer Foundation.

Designers: ATP Atelier, Busnel, Filippa K, Giorgi Rostiashvili and Whyred
Set design: Tove Greitz and Andreas Frienholt
Portraits: Adrian Levander
Images from exhibition: Studio Emma Svensson

FASHION WEEK STOCKHOLM S/S 2016 – executive producer

Studio Bon was responsible for the overall production management and coordination of Fashion Week in Stockholm Spring/Summer 2016. This included visual branding, executive production, production management and contracting of suppliers.

#design #branding #production #management #fashionweek

The event was organised by the Association of Swedish Fashion Brands (ASFB) and took place 24–26 August 2015, featuring 30 shows and presentations, more than ten events and twelve sponsoring partners.