H&M Loves Music Social Media Campaign featuring Foxes

Studio Bon has created H&M’s new H&M Loves Music social media campaign featuring musician Foxes in the Summer 2015 H&M Divided Collection.

#digital #campaign #artdirection #film #direction #socialmedia #writing

For their Summer 2015 Divided collection, H&M commissioned Studio Bon to create a social media campaign featuring the musician Foxes, which involved photography, fashion film and copy.

Studio Bon’s concept was employed in a diverse range of digital media including online, and as a social media/PR activation tool.

Creative Direction Studio Bon
Talent I am Foxes
Photography Paola Kudacki
Styling Karen Kaiser
Hair Kevin Ryan
Make up Benjamin Puckey

The Messy Bun tutorial – H&M Life 

Our new online hair tutorial for H&M Life is out now.

#digital #film #direction #writing #hmlife

Expert’s Corner is a series of online beauty tutorials published as part of H&M Life – a world of inspiration, at hm.com and on H&M’s YouTube channel.

Each tutorial shows H&M customers how to create the latest makeup, hair and nail looks in just a few simple steps.

H&M Loves Coachella campaign

Our new multi-platform campaign promoting the launch of the H&M Loves Coachella collection.

#digital #instore #campaign #print #artdirection #film #direction #socialmedia

H&M commissioned Studio Bon to create a 360-degree campaign promoting the H&M Loves Coachella collection.

Involved in all creative aspects of the project, Studio Bon created the visual concept, produced moving image and print material, as well as social media activation.

The campaign is present in H&M stores worldwide as in-store material and, in select locations, films shown on large-size screens.

Creative Direction Studio Bon
Photography Angelo Pennetta
Styling Ondine Azoulay
Hair Tamara McNaughton
Make up Adrien Pinault
Models Stella Maxwell, Aya Jones, Lucky Blue Smith