#direction

Lamija part II – a fashion film for Peroni Designer Collaborations

The second Studio Bon film featuring Lamija – the winner of the A/W 2015 Peroni Designer Collaborations.

#digital #fashion #film #direction #concept #production

Wishing to strengthen their bond to the Swedish fashion scene and to Fashion Week in Stockholm, Peroni Nastro Azzurro (SAB Miller) commissioned Studio Bon to develop a collaboration concept with the aim of supporting local fashion talent.

Peroni Designer Collaborations is awarded biannually to an emerging Swedish designer. The chosen designer receives support to present and promote their collection through a catwalk show on the official Fashion Week in Stockholm schedule.

In addition to developing the Peroni Designer Collaborations concept and being part of the jury that chooses each season’s designer, Studio Bon documents the Peroni Designer Collaboration process in several fashion films.

The films are distributed as earned media as well as through media partners and Peroni’s own channels.

To further enhance Peroni’s commitment to Swedish Fashion, Studio Bon and Peroni co-host several Aperitivo, post-show events for VIP Fashion Week attendees.

Peroni Designer Collaborations Winners:

S/S 2013: AltewaiSaome
A/W 2013: Nhu Duong
S/S 2014: Erik Bjerkesjö
A/W 2014: Ida Klamborn
S/S 2015: Isabell Yalda Helllysaz
A/W 2015: Lamija Suljevic

H&M Loves Music campaign featuring Florrie

Studio Bon has created H&M’s new 360-degree H&M Loves Music campaign featuring musician Florrie in the Spring 2015 H&M Divided Collection.

#digital #print #instore #campaign #dooh #artdirection #film #direction #socialmedia

For their Spring 2015 Divided collection, H&M commissioned Studio Bon to create a multi-platform campaign featuring musician Florrie, which involved both photography and fashion film.

Studio Bon’s overall concept is featured in H&M stores as window and display material. It is also employed in a diverse range of digital media including online and DOOH advertising, and as a social media/PR activation tool.

Photography Mariano Vivanco
Styling Zara Zachrisson

Social Media:
Film
Nick Heavican
Photography Johan Avedal

Lamija part I – a fashion film for Peroni Designer Collaborations

A Studio Bon film featuring Lamija – the winner of the A/W 2015 Peroni Designer Collaborations.

#fashion #film #direction #concept #production #digital

Wishing to strengthen their bond to the Swedish fashion scene and to Fashion Week in Stockholm, Peroni Nastro Azzurro (SAB Miller) commissioned Studio Bon to develop a collaboration concept with the aim of supporting local fashion talent.

Peroni Designer Collaborations is awarded biannually to an emerging Swedish designer. The chosen designer receives support to present and promote their collection through a catwalk show on the official Fashion Week in Stockholm schedule.

In addition to developing the Peroni Designer Collaborations concept and being part of the jury that chooses each season’s designer, Studio Bon documents the Peroni Designer Collaboration process in several fashion films.

The films are distributed as earned media as well as through media partners (including bon.se) and Peroni’s own channels.

To further enhance Peroni’s commitment to Swedish Fashion, Studio Bon and Peroni co-host several Aperitivo, post-show events for VIP Fashion Week attendees.

Peroni Designer Collaborations Winners:

S/S 2013: AltewaiSaome
A/W 2013: Nhu Duong
S/S 2014: Erik Bjerkesjö
A/W 2014: Ida Klamborn
S/S 2015: Isabell Yalda Helllysaz
A/W 2015: Lamija Suljevic