Wishing to strengthen their bond to the Swedish fashion scene and to Fashion Week in Stockholm, Peroni Nastro Azzurro (SAB Miller) commissioned Studio Bon to develop a collaboration concept with the aim of supporting local fashion talent.
Peroni Designer Collaborations is awarded biannually to an emerging Swedish designer. The chosen designer receives support to present and promote their collection through a catwalk show on the official Fashion Week in Stockholm schedule.
In addition to developing the Peroni Designer Collaborations concept and being part of the jury that chooses each season’s designer, Studio Bon documents the Peroni Designer Collaboration process in several fashion films.
The films are distributed as earned media as well as through media partners and Peroni’s own channels.
To further enhance Peroni’s commitment to Swedish Fashion, Studio Bon and Peroni co-host several Aperitivo, post-show events for VIP Fashion Week attendees.
Peroni Designer Collaborations Winners:
S/S 2013: AltewaiSaome
A/W 2013: Nhu Duong
S/S 2014: Erik Bjerkesjö
A/W 2014: Ida Klamborn
S/S 2015: Isabell Yalda Helllysaz
A/W 2015: Lamija Suljevic