For the H&M Conscious Exclusive collection, H&M commissioned Studio Bon to art direct and produce content for the outdoor and in-store campaign, online campaign, social media and look book featuring celebrity and influencer Julia Restoin Roitfeld.
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The H&M Conscious Exclusive 2016 collection was a collaboration with the Musée des Arts Décoratifs located in the Palais du Louvre in Paris, and was inspired by the archives of the museum. The launch coincided with the opening of the much anticipated exhibition, Fashion Forward – Three Centuries of Fashion.
Photography: Dan Jackson
Styling: Julia von Boem