For the H&M Conscious Exclusive collection, H&M commissioned Studio Bon to art direct and produce content for the outdoor and in-store campaign, online campaign, social media and look book featuring celebrity and influencer Julia Restoin Roitfeld.
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The H&M Conscious Exclusive 2016 collection was a collaboration with the Musée des Arts Décoratifs located in the Palais du Louvre in Paris, and was inspired by the archives of the museum. The launch coincided with the opening of the much anticipated exhibition, Fashion Forward – Three Centuries of Fashion.
Photography: Dan Jackson
Styling: Julia von Boem
Studio Bon was responsible for the film production and live stream from Swedish ELLE Awards 2016. This included a two hours long live stream on elle.se featuring the red carpet and the award show, several highlights videos for elle.se plus a number of short social media videos. The gala was held at Grand Hotel in Stockholm.
Concept, art direction and production of a pre-runway film to the H&M Studio A/W 2016 Show at Paris Fashion Week.
The film was aired in the live-stream just before the start of the runway show and is also the start of the official runway film. Footage was also re-edited from the film and aired during the seating before the show.
Director and DOP: Axel Lindahl
Art direction: Johan Avedal
Model: Erika Wall
Styling: Robert Rydberg
Hair: Ignacio Alonso
Sounds: Tobias Larsson
Grading: Hocusfocus
Executive Producer: Krister Ragnarsson
Producer: Åsa Lundgren
