H&M x Jeff Koons on Fifth Avenue campaign

A graphic design concept for the opening of H&M’s new NYC flagship.

#graphicdesign #outdoor #instore #advertising #retail #campaign

Coinciding with the opening of their Fifth Avenue NYC Flagship, H&M launched a collaboration with the influential American artist and art world enfant terrible Jeff Koons.

Studio Bon was enlisted to create the launch campaign for the opening and collaboration – a graphic design concept employed on a wide range of materials including window and instore display supports, DOOH, a special shopping bag, staff tees and the invitation for the VIP opening.


For Fashion Week in Stockholm, Studio Bon created a new logo and the accompanying graphic design.

#graphicdesign #concept #digital #print #fashionweek #founder

A founding partner of Fashion Week in Stockholm (previously Berns Fashion Week, Mercedes-Benz Fashion Week Stockholm), Studio Bon has been a firm supporter of the Fashion Week since its inception in 2006.

For S/S 2016, Studio Bon created a new logo and the accompanying graphic design, which was used on everything from printed material, signage and the website.

H&M Studio Collection show in Paris

A graphic design programme for the H&M Studio Collection fashion show at Paris Fashion Week A/W 2015.

#graphicdesign #concept #print #digital

This season, H&M commissioned the graphic design programme for their H&M Studio Collection show from Studio Bon.

Featuring a distinct colour-blocking motif, Studio Bon’s design was applied in all graphic material including invites, e-vites and seating cards for the Paris Fashion Week A/W 2015 event.

Studio Bon also created animatations for a Save the Date mail-out, animated livestream teasers and livestream screen graphics.