#HMStudioSS17

H&M Studio S/S 2017 Show

Studio Bon was the official film, photography and social media producer at the H&M Studio SS17 show. The Studio SS17 collection debuted at Paris Fashion Week and was H&M’s first ‘see now, buy now’ collection.

#socialmedia #content #film #online #livestream #vr360 #HMStudioSS17

The show took place in the Tennis Club de Paris on 1 March and was also live-streamed to hm.com and several outdoor screen around the world, such as Times Square in NYC. The show could also be viewed in VR/360 on YouTube using a 4K multicam-setup consisting of four Nokia OZO cameras.

Runway Photography: Mathias Nordgren