#ica

buffé – a food inspiration concept from ica

As content partner to ICA Sverige, Studio Bon is commissioned to produce all content for Buffé, ICA’s main platform for editorial inspiration and recipes, spanning digital, social and in-store channels as well as a monthly print magazine.

#digital #socialmedia #film #instore #print #content #ica #buffe

In 2018, Buffé was updated with a new design and content strategy, including a stronger focus on omni-channel experience. Today Studio Bon’s commission covers strategy and production for all Buffé channels.

ica kaffeskolan – från böna till kaffe

A content driven omni-channel campaign for the new organic coffee assortment from ICA I love eco, spanning digital, social and in-store channels.

#film #digital #instore #content #ica #kaffeskolan

The campaign was shot on set at a family-run farmers’ cooperative in Peru, tracing the coffee’s journey from bean to cup.

Creative Direction and Production Studio Bon
Still Photography Tobias Regell
DOP Johan von Reybekiel
Drone Photography Max Wångdahl