A music and fashion festival curated and designed by Studio Bon.
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Coinciding with the re-opening of their completely refurbished Oxford Circus flagship store, H&M commissioned Studio Bon to curate an in-store event celebrating the occasion.
Studio Bon developed the H&M Weekender concept – a four-day music and fashion festival.
Blogger Susie Lau of StyleBubble and radio DJ Nick Grimshaw were brought in as celebrity hosts, while Daisy Lowe, Richard Mortimer, Mary Charteris and the Voguettes were among the more than 20 DJs playing throughout the weekend.
As the weekend began with a press preview of the store, a huge projection, visible all throughout Oxford and Regent Street, lit up the building façade. Once the shop was open to the public, guests received not just an amazing music experience, but also special treats such as live music performances, complimentary pampering stations and refreshments.
Photography Anthony Jones / Getty Images