H&M x Jeff Koons on Fifth Avenue campaign

A graphic design concept for the opening of H&M’s new NYC flagship.

#graphicdesign #outdoor #instore #advertising #retail #campaign

Coinciding with the opening of their Fifth Avenue NYC Flagship, H&M launched a collaboration with the influential American artist and art world enfant terrible Jeff Koons.

Studio Bon was enlisted to create the launch campaign for the opening and collaboration – a graphic design concept employed on a wide range of materials including window and instore display supports, DOOH, a special shopping bag, staff tees and the invitation for the VIP opening.

H&M Loves Coachella campaign

Our new multi-platform campaign promoting the launch of the H&M Loves Coachella collection.

#digital #instore #campaign #print #artdirection #film #direction #socialmedia

H&M commissioned Studio Bon to create a 360-degree campaign promoting the H&M Loves Coachella collection.

Involved in all creative aspects of the project, Studio Bon created the visual concept, produced moving image and print material, as well as social media activation.

The campaign is present in H&M stores worldwide as in-store material and, in select locations, films shown on large-size screens.

Creative Direction Studio Bon
Photography Angelo Pennetta
Styling Ondine Azoulay
Hair Tamara McNaughton
Make up Adrien Pinault
Models Stella Maxwell, Aya Jones, Lucky Blue Smith

The Weekender – a festival for H&M’s Oxford Circus flagship store

A music and fashion festival curated and designed by Studio Bon.

#instore #event #concept #curation #casting #music #retail

Coinciding with the re-opening of their completely refurbished Oxford Circus flagship store, H&M commissioned Studio Bon to curate an in-store event celebrating the occasion.

Studio Bon developed the H&M Weekender concept – a four-day music and fashion festival.

Blogger Susie Lau of StyleBubble and radio DJ Nick Grimshaw were brought in as celebrity hosts, while Daisy Lowe, Richard Mortimer, Mary Charteris and the Voguettes were among the more than 20 DJs playing throughout the weekend.

As the weekend began with a press preview of the store, a huge projection, visible all throughout Oxford and Regent Street, lit up the building façade. Once the shop was open to the public, guests received not just an amazing music experience, but also special treats such as live music performances, complimentary pampering stations and refreshments.

Photography Anthony Jones / Getty Images