Our new multi-platform campaign promoting the launch of the H&M Loves Coachella collection.
#digital #instore #campaign #print #artdirection #film #direction #socialmedia
H&M commissioned Studio Bon to create a 360-degree campaign promoting the H&M Loves Coachella collection.
Involved in all creative aspects of the project, Studio Bon created the visual concept, produced moving image and print material, as well as social media activation.
The campaign is present in H&M stores worldwide as in-store material and, in select locations, films shown on large-size screens.
Creative Direction Studio Bon
Photography Angelo Pennetta
Styling Ondine Azoulay
Hair Tamara McNaughton
Make up Adrien Pinault
Models Stella Maxwell, Aya Jones, Lucky Blue Smith