ica kaffeskolan – från böna till kaffe

A content driven omni-channel campaign for the new organic coffee assortment from ICA I love eco, spanning digital, social and in-store channels.

#film #digital #instore #content #ica #kaffeskolan

The campaign was shot on set at a family-run farmers’ cooperative in Peru, tracing the coffee’s journey from bean to cup.

Creative Direction and Production Studio Bon
Still Photography Tobias Regell
DOP Johan von Reybekiel
Drone Photography Max Wångdahl

H&M x Jeff Koons on Fifth Avenue campaign

A graphic design concept for the opening of H&M’s new NYC flagship.

#graphicdesign #outdoor #instore #advertising #retail #campaign

Coinciding with the opening of their Fifth Avenue NYC Flagship, H&M launched a collaboration with the influential American artist and art world enfant terrible Jeff Koons.

Studio Bon was enlisted to create the launch campaign for the opening and collaboration – a graphic design concept employed on a wide range of materials including window and instore display supports, DOOH, a special shopping bag, staff tees and the invitation for the VIP opening.

H&M Loves Coachella campaign

Our new multi-platform campaign promoting the launch of the H&M Loves Coachella collection.

#digital #instore #campaign #print #artdirection #film #direction #socialmedia

H&M commissioned Studio Bon to create a 360-degree campaign promoting the H&M Loves Coachella collection.

Involved in all creative aspects of the project, Studio Bon created the visual concept, produced moving image and print material, as well as social media activation.

The campaign is present in H&M stores worldwide as in-store material and, in select locations, films shown on large-size screens.

Creative Direction Studio Bon
Photography Angelo Pennetta
Styling Ondine Azoulay
Hair Tamara McNaughton
Make up Adrien Pinault
Models Stella Maxwell, Aya Jones, Lucky Blue Smith