#kaffeskolan

ica kaffeskolan – från böna till kaffe

A content driven omni-channel campaign for the new organic coffee assortment from ICA I love eco, spanning digital, social and in-store channels.

#film #digital #instore #content #ica #kaffeskolan

The campaign was shot on set at a family-run farmers’ cooperative in Peru, tracing the coffee’s journey from bean to cup.

Creative Direction and Production Studio Bon
Still Photography Tobias Regell
DOP Johan von Reybekiel
Drone Photography Max Wångdahl