#MANTSHOxHM

Mantsho x H&M campaign

Welcome to the vibrant world of Mantsho x H&M. Creative campaign concept and art direction for the Mantsho x H&M designer collaboration.

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For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style. The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Creative campaign concept and art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer