#online

Mantsho x H&M campaign

Welcome to the vibrant world of Mantsho x H&M. Creative campaign concept and art direction for the Mantsho x H&M designer collaboration.

#concept #design #artdirection #online #socialmedia #tvc #instore #MANTSHOxHM

For the launch of its designer collaboration with South African designer Palesa Mokubung’s brand Mantsho, H&M joined forces with Studio Bon to translate the collection into a vibrant omnichannel campaign mirroring the brand’s intrinsic energy and confident style. The global campaign spanned print and digital out-of-home ads, TVC and cinema spots, and social media.

Creative campaign concept and art direction Studio Bon
Photography Ricardo Simal
Director Indra Herö Wide
Styling Gabrielle Kannemeyer

H&M NEW YEAR 2018 CAMPAIGN

Studio Bon was responsible for the creative direction and executional art direction of H&M’s sparkling 2018 New Year’s campaign for Woman, Man, and Divided.

#campaign #artdirection #online #socialmedia

The commission spanned campaign and social media images, as well as social media films.

Photography Oliver Hadlee Pearch
Styling Tereza Ortiz
Hair Tina Outen
Make up Chiho Omae
Models Daniel Liu, Brad Allen, Jessie Li, Alanna Arrington, Alisa Ahmann, Carla P, Julee H, Viktoriia Gera
Set design Nicholas Des Jardins
Production Day

H&M Denim Men Fall 2018

Studio Bon was responsible for the executional art direction and production of the H&M Menswear denim campaign.

#campaign #artdirection #online #socialmedia #print

Studio Bon produced campaign images, social media images as well as films for social media.

Art direction & Social media Studio Bon
Photography Quentin De Briey
Stylist Isabelle Thiry, LundLund
Grooming Tomohiro Ohashi, Management+Artist
Models Adonis Bosso, DNA Models, Ali Latif, Next Management, Ben Allen, Do Byongwook, Select, Kesse Donkor, MP Paris
Social media videographer Thomas Lachambre