H&M x Jeff Koons on Fifth Avenue campaign

A graphic design concept for the opening of H&M’s new NYC flagship.

#graphicdesign #outdoor #instore #advertising #retail #campaign

Coinciding with the opening of their Fifth Avenue NYC Flagship, H&M launched a collaboration with the influential American artist and art world enfant terrible Jeff Koons.

Studio Bon was enlisted to create the launch campaign for the opening and collaboration – a graphic design concept employed on a wide range of materials including window and instore display supports, DOOH, a special shopping bag, staff tees and the invitation for the VIP opening.

Jeff Koons for H&M in Paris campaign

A campaign promoting the arrival of H&M’s Jeff Koons collaboration in Paris.

#outdoor #campaign #graphicdesign #concept #writing #hotdogs #champselysees

As a major Jeff Koons exhibition opens at the Centre Pompidou in Paris on 26 November, H&M launches a new incarnation of their collaboration with the influential American artist.

Studio Bon was commissioned to create a graphic design concept and campaign for the store launch of the collaboration. This included window and in-store material, special shopping bags and VIP opening invites for a launch event at the Paris H&M flagship in the Champs-Elysées.