Studio Bon was responsible for the executional art direction and production of the H&M Menswear denim campaign.
Studio Bon produced campaign images, social media images as well as films for social media.
Art direction & Social media Studio Bon
Photography Quentin De Briey
Stylist Isabelle Thiry, LundLund
Grooming Tomohiro Ohashi, Management+Artist
Models Adonis Bosso, DNA Models, Ali Latif, Next Management, Ben Allen, Do Byongwook, Select, Kesse Donkor, MP Paris
Social media videographer Thomas Lachambre
As part of the refurbishment and re-branding of Femman, one of Gothenburg’s main shopping malls owned by Hufvudstaden, Studio Bon conceptualised and produced Femman Magazine. The magazine focuses on fashion as well as highlighting the new cultural scene of Gothenburg.
Studio Bon designed and produced all content published in the magazine; including interviews with some of Gothenburg’s top innovators, entrepreneurs and up-and-coming stars. The magazine content was also adapted to and published on femman.com and in social media.
Studio Bon was commissioned to art direct and produce the H&M Studio Collection campaign. The Studio Collection debuted at Paris Fashion Week and is H&M’s first ‘see now, buy now’ collection. Studio Bon produced still life, press and campaign images as well as a campaign film for the collection.
#campaign #production #socialmedia #content #online #print #artdirection
Creative direction Studio Bon
Photography Annemarieke van Drimmelen
Stylist George Cortina
