#writing

H&M Loves Music Social Media Campaign featuring Foxes

Studio Bon has created H&M’s new H&M Loves Music social media campaign featuring musician Foxes in the Summer 2015 H&M Divided Collection.

#digital #campaign #artdirection #film #direction #socialmedia #writing

For their Summer 2015 Divided collection, H&M commissioned Studio Bon to create a social media campaign featuring the musician Foxes, which involved photography, fashion film and copy.

Studio Bon’s concept was employed in a diverse range of digital media including online, and as a social media/PR activation tool.

Creative Direction Studio Bon
Talent I am Foxes
Photography Paola Kudacki
Styling Karen Kaiser
Hair Kevin Ryan
Make up Benjamin Puckey

The Messy Bun tutorial – H&M Life 

Our new online hair tutorial for H&M Life is out now.

#digital #film #direction #writing #hmlife

Expert’s Corner is a series of online beauty tutorials published as part of H&M Life – a world of inspiration, at hm.com and on H&M’s YouTube channel.

Each tutorial shows H&M customers how to create the latest makeup, hair and nail looks in just a few simple steps.

H&M Magazine Spring 2015

The new issue of H&M Magazine – edited, art directed and designed by Studio Bon – is out now.

#print #content #artdirection #graphicdesign #writing #editing #springchic

Each season, Studio Bon creates a new issue of H&M Magazine – an inspiring fashion publication distributed to H&M customers through H&M stores all over the world.

The magazine features interviews, news and trend pieces on the latest in fashion and culture, as well as exclusive fashion shoots by top photographers.

The Spring 2015 edition of H&M Magazine is out now.

From the table of contents:

The Seoul Set. Korea as a fashion destination.
Season of the Dress. Exploring spring’s must-have piece.
Show-off Hair. Great styles that stand out.
Hot Cities. Where to go next.
To The Max. Taking the sportswear trend one step further.

Fashion Stories:

In Full View
Photography Paola Kudacki
Styling Tony Irvine

Poolside Memories
Photography Gregory Harris
Styling Tony Irvine

This Is Me
Photography Collier Schorr
Styling Caroline Newell