Jeff Koons for H&M in Paris campaign

A campaign promoting the arrival of H&M’s Jeff Koons collaboration in Paris.

#outdoor #campaign #graphicdesign #concept #writing #hotdogs #champselysees

As a major Jeff Koons exhibition opens at the Centre Pompidou in Paris on 26 November, H&M launches a new incarnation of their collaboration with the influential American artist.

Studio Bon was commissioned to create a graphic design concept and campaign for the store launch of the collaboration. This included window and in-store material, special shopping bags and VIP opening invites for a launch event at the Paris H&M flagship in the Champs-Elysées.

Generation Generosity – special digital edition of H&M Magazine

Lady Gaga, Jourdan Dunn and You Tube phenomenon Tyler Oakley all feature in H&M Magazine Winter 2014 – a special digital issue edited, casted, written and designed by Studio Bon.

#digital #editorial #concept #content #writing #modelcitizens

The First Ten Years – coffee table book for H&M

An exclusive edition celebrating a decade of H&M designer collaborations – from Karl Lagerfeld to Alexander Wang. Edited and designed by Studio Bon.

#book #concept #graphicdesign #writing